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Consumer Trust in AI-Generated Marketing Content: A Systematic Literature Review and Research Agenda
Self-admitted technical debt in modular open-source Ruby on Rails ecosystems: a multi-project empirical study
Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers
Post-traumatic scar camouflage
The article discusses the features of camouflage of post-traumatic scars as one of the types of aest...
Applying the 80/20 Training Principle to HYROX: Evidence-Based Approaches to Program Design. A critical narrative review and testable framework for performance and athlete health
Purpose: HYROX combines running and functional exercise stations, complicating the interpretation of...
A Systematic Review of Variance Reduction Techniques in Online Controlled Experiments
Variance reduction in online controlled experiments encompasses changes to assignment, estimation, a...
A model for integrating regulatory requirements into continuous software delivery in financial organizations
Continuous software delivery requires financial organizations to reconcile frequent changes with reg...
Behavioral preparation for awake oral hygiene and calculus reduction in dogs
Background: Daily oral hygiene is recommended for dogs, yet its delivery depends on the animal accep...
Limits of Debt Repayment Flexibility in Toll-Road Concessions Under Traffic Shortfalls
Traffic shortfalls can impair debt service despite substantial future concession revenues. This stud...
Promotion of Medicines at Different Stages of the Drug Life Cycle
The article examines the promotion of medicines at different stages of the drug life cycle. The rele...
Skin as a Living Medium: Pigment, Permanence, and the Artistic Status of Dermal Micropigmentation
Dermal micropigmentation, most visibly marketed as permanent makeup (PMU), is institutionally classi...
Perceived Foot-Appearance Changes as a Local Component of Body Image: Pathways to Self-Esteem and Social Self-Presentation
Research on body image has developed sophisticated models of appearance evaluation, body appreciatio...
Business model adaptation for logistics companies entering the U.S. market: transferring Chinese supplier and international supply chain experience
Experience with Chinese suppliers may support U.S. logistics market entry, but national trade trends...
Organizational and Technological Justification for the Use of a Mobile Dismountable Hydraulic Drilling Rig for Water Well Construction under Restricted Access Conditions
Drilling operations in developed residential areas are constrained by narrow access routes, fences, ...
Controlling PII Disclosure in Database MCP Connectors
Database connectors for the Model Context Protocol (MCP) let large language model (LLM) agents run S...
Why Large Language Models Cannot Be Certified for Safety-Critical Systems
Large language models (LLMs) are moving rapidly into domains governed by functional-safety certifica...
Beyond Code Generation: AI Across the Product Development Lifecycle
Artificial intelligence (AI) is becoming an important part of modern product development. However, m...
Rule Change and Tactical Incentives in Greco-Roman Wrestling: A Documentary-Theoretical Analysis
Rule changes alter the incentives within which athletes and coaches select technical and tactical so...
Macronutrient Balance as a Determinant of Sustainable Eating Behavior and Sugar Craving Regulation
Added sugar accounts for a large share of contemporary food environments, and public guidance tends ...
Comprehensive Physical Rehabilitation of Athletes After Injuries: A Combination of Strength, Coordination, and Functional Exercises
The article discusses modern approaches to the comprehensive physical rehabilitation of athletes aft...
Do Sovereign ESG Indicators Improve Portfolio Resilience in Emerging and Developing Markets? Evidence from Open Financial and ESG Data
Environmental, social, and governance (ESG) information is increasingly used in portfolio constructi...
Flaky Tests as a Diagnostic Tool: A Conceptual Model for Early Detection of Systemic Problems in Infrastructure and Test Quality
Background: Automated tests with unstable behavior are usually treated as a defect of test automatio...
Chaos Engineering and Situational Modeling for Fault Tolerance in High-Load Distributed Systems
Introduction. In highly loaded systems with high competitive ability and a variety of requests, the ...
Managing Hydrogen Sulfide Exposure Risks in Oil and Gas Operations: A Barrier-Based Review of Gas Detection, Respiratory Protection, Confined Space Entry, and Emergency Response
Hydrogen sulfide (H₂S) remains one of the most severe acute toxic gas hazards in oil and gas operati...
Before the Algorithm: Human Content Acquisition, Rights Metadata, and Taste-Making in Streaming Platforms
Streaming platforms are often analyzed through the visible operations of their recommender systems: ...
Contextual and associative conditionality of lexical retention in the speech activity of adults
The article explores the contextual and associative factors that influence the retention of words in...
From UIKit to SwiftUI: a reproducible protocol and a priori typology for open-source iOS application migration
The coexistence of UIKit and SwiftUI has made iOS user-interface migration technically incremental b...
From Rep to Router: A Life-Cycle Channel-Allocation Framework for Pharmaceutical Physician Engagement and Its Implications for Drug Affordability
Background. Pharmaceutical promotion is among the largest discretionary cost categories in the U.S. ...
Smart Lean in Gamedev: Reconfiguring the Production Flow When AI Handles Routine and Humans Stop Waiting
This paper introduces the Smart Lean concept, an adaptation of Lean production principles to modern ...
Integration of Artificial Intelligence into Modular Business Systems: Automating Workload Allocation and Demand Forecasting to Enhance Enterprise Manageability
This article examines the potential applications of artificial intelligence (hereinafter referred to...
Digital Resilience in Small and Medium Enterprises: Aligning IT Infrastructure, Cybersecurity, and Operational Performance
Small and medium enterprises increasingly depend on digital technologies for coordination, customer ...
Systematic RF Measurement Methodology for Wireless Systems Certification Above 110 GHz: Reducing Campaign Execution Time in Accredited Test Environments
Background: Accredited RF certification campaigns for millimeter-wave wireless systems incur substan...
AI-Readable Architecture: A New Abstraction Layer for AI-Augmented Software Development
Contemporary software development increasingly relies on large language model (LLM) agents to genera...
The Impact of Cosmetic Ingredients on Sensitive Skin in the Modern Beauty Industry
The modern beauty industry continues to grow rapidly, while cosmetic products and professional makeu...
Aligning pedagogical scenarios and interior design through a functional design code for learning environments
Educational interiors often provide mobile furniture and open layouts without specifying how learner...
Assessing Climate-Induced Risks to Critical Energy Infrastructure: A Comparative Analysis of Hydropower and Oil and Gas Systems in Drought-Prone U.S. Regions
Climate change poses escalating threats to energy infrastructure in the western United States, yet t...
Estimation as Laundering: How Machine Learning Converts Software Commitments into Apparent Predictions, and What an Estimation Hygiene Framework Can Recover
Software effort estimation has often been treated as if it were primarily a prediction problem. The ...
Electric Cello in Luxury Hospitality: A Case Study in the Emergence of Crossover Classical Performance as a Premium Entertainment Category
This case study examines the emergence of electric cello crossover performance as a distinct and com...
Marketing & Recruitment Campaign for Nonprofit Sustainability: A Scalable Digital Infrastructure Methodology
The nonprofit sector, particularly within aging services and long-term care, is facing a critical wo...
Self-admitted technical debt in modular open-source Ruby on Rails ecosystems: a multi-project empirical study
Background: Self-Admitted Technical Debt (SATD) - intentional shortcuts documented by developers in ...
International Expansion Strategy of Russian FMCG Companies via Global Marketplaces: An Empirical Analysis
The international expansion of Russian companies in the fast-moving consumer goods (FMCG) sector has...
Physico-chemical properties of modern cosmetics for styling and their effect on hair structure
The article is dedicated to the physico-chemical properties of modern cosmetics for styling and thei...
Representation choice and training-boundary composition in document stream segmentation
This study evaluates representation choice and training-boundary composition for document stream seg...
Art-Making for Emotional Well-Being: A Review of Non-Clinical Painting and Drawing Practices
Painting and drawing are often evaluated through immediate changes in mood or stress. This critical ...
Technical Debt Quantification and Its Impact on Software Delivery Performance: A Cost-Benefit Analysis Framework for Enterprise Systems
Technical debt has emerged as one of the most consequential challenges in enterprise software engine...
AI-Driven Proactive Customer Success in B2B SaaS: A Systematic Review and Conceptual Framework for Retention and Scalability
Customer Success has become strategically important in B2B SaaS because subscription-based revenue m...
Trauma-Informed Principles in Early Intervention Programs for Children with Autism Spectrum Disorder
Background. Early intervention is widely recognized as one of the most successful strategies for imp...
The Visual Foundation of Photography: Preparatory Exercises as a Tool for Image Design
This article examines the use of visual references in photographic art specifically, reference image...
Wellness Effects of Ultra-Weak Photon Emission Convergence Evidenced by Quantitative EEG Analysis: Innovation in Noninvasive Neuromodulation
Ultra-weak photon emission (UPE) convergence is a novel noninvasive type of neuromodulation. This pi...
Decoding Corporate AI Readiness: An Open-Data Framework for Scoring Digital Transformation from What Companies Actually Tell Regulators
Purpose: Every major corporation now claims to be “AI-powered,” yet no one can reliably measure whet...
Orofacial myofunctional therapy for persistent pediatric obstructive sleep apnea after adenotonsillectomy: evidence limits and patient selection
Background: Adenotonsillectomy is a first-line intervention for many children with obstructive sleep...
Artificial Intelligence Adoption in Talent Acquisition: Effects on Recruitment Efficiency, Algorithmic Fairness Perceptions, and Employee Experience
The deployment of artificial intelligence in talent acquisition has accelerated rapidly, yet empiric...
Optimization of Decision-Making Processes in Engineering Management Using Multi-Criteria Analysis Methods
This article examines the impact of multi-criteria analysis methods on the optimization of decision-...
Consumer Trust in AI-Generated Marketing Content: A Systematic Literature Review and Research Agenda
Purpose. As generative artificial intelligence transforms marketing content production, questions ab...
Customer Retention in Digital Banking: The Role of Mobile App Experience and Personalization
The proliferation of mobile banking applications has transformed retail financial services, yet cust...
Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers
The freemium business model has become the dominant go-to-market strategy for software-as-a-service ...
Search Planning Based on the Type of Storage: Searching for Composite Keys in LLM-Based Corporate Knowledge Systems
The article describes the planning of search in corporate knowledge systems using large language mod...
Chemotherapy-Induced Eyebrow Alopecia and Psychological Recovery: Permanent Micropigmentation as a Component of Multidisciplinary Oncological Rehabilitation
Background: Advances in oncology have significantly increased cancer survival rates, creating a grow...
Omnichannel Retail and Revenue Performance: How Integration of Online and In-Store Experiences Drives Sales Growth
The proliferation of digital technologies has transformed retail from a channel-centric model into a...
Conceptual Artistic Metal Forging: Technologies, History, and Artistic Value in Contemporary Art
This article examines artistic metal forging as a materially oriented practice situated at the inter...
Value Creation in the Algorithmic Age: A Systematic Review of How AI, Data Privacy, and Platform Ecosystems Are Reshaping Marketing Theory
All four foundational theories of marketing examined in this review - service-dominant logic, custom...
Digital Twin Integration for Lifecycle Management of Operating Industrial Facilities Under Continuous Production Conditions
Background: Digital twin (DT) technology has emerged as a transformative approach for industrial ass...
Analysis of the relationship between physical exercise and psychological stability in the context of digitalization of society
The article presents a thorough analysis of the connection between regular physical activity and the...
The Influence of the Lighting Scheme on the Perception of a Premium Product in Subject Photography
This article examines how different lighting schemes can affect the perception of a premium product ...
The Effect of Personalized Marketing on Repeat Purchase Behavior: A Study of Subscription Box Companies
Subscription box companies routinely lose 40-70 percent of their subscribers within the first year, ...
Agile governance in business transformation: a maturity model for balancing change speed, governability, and strategic alignment
The expansion of Agile beyond individual teams requires the speed of change to be aligned with portf...
Engineering Management in High-End Custom Furniture Manufacturing: Improving Project Performance Through Design-to-Manufacturing Translation
High-end custom furniture manufacturing represents a highly customized engineer-to-order (ETO) envir...
Pricing Strategies and Consumer Price Sensitivity in E-Commerce: Evidence From U.S. Online Retailers, 2022-2025
Although U.S. e-commerce sales now exceed one trillion dollars annually, cross-category empirical ev...
Incremental Digital Transformation of U.S. SMEs: A Low-Disruption Implementation Model Without Radical Business Process Reengineering
This article addresses the managerial problem of digital transformation in U.S. small and medium-siz...
Moisture as a Plasticity Switch in Blowouts: Glass-Transition Behavior, Viscoelastic Response, and Tension-Defined Shape
Human hair is a hierarchical α-keratin composite whose mechanical response is governed by the interp...
A Local-First Architecture for Privacy-Preserving Personalization in iOS Health and Fitness Applications
Health and fitness applications increasingly adapt goals, reminders, and recovery flows from behavio...
Customer Acquisition Cost Optimization: A Comparative Study of Paid Versus Organic Growth Strategies in Direct-to-Consumer Brands
Rising customer acquisition costs threaten the viability of direct-to-consumer (DTC) brands, yet com...
Syndromic Analysis of the Comorbidity of Reading Disorders and Neurodevelopmental Disorders in Children with Preserved Intellectual Functioning
The comorbidity of reading disorders and neurodevelopmental disorders is a persistent phenomenon wit...
Effects of Low-Level Laser Therapy on HSP70 Dynamics and Recovery Biomarkers in Elite Athletes: A Multi-Sport Longitudinal Investigation
Background: Photobiomodulation therapy (PBMT), also called low-level laser therapy (LLLT), has gaine...
Supply chain management in a crisis, when the only supplier of critical components suddenly went bankrupt
The article discusses the urgent issue of supply chain crisis management in the context of the sudde...
Leveraging Artificial Intelligence for Scalable Customer Success in Mobile Marketing Technology: A Systematic Review and Strategic Framework
The mobile marketing technology ecosystem has changed dramatically over the past decade. What starte...
Longitudinal Physiological Monitoring and Evidence-Based Training Periodization in Junior Cross-Country Skiers
This longitudinal case study examined the efficacy of systematic physiological monitoring in guiding...
Laboratory Assessment of Aerobic and Anaerobic Performance in Elite Greco-Roman Wrestlers: A Case Series Using the Wingate Anaerobic Test and Graded Exercise Testing
Greco-Roman wrestling is one of the oldest competitive combat sports and has been a staple of the mo...
Genetic Markers for Talent Identification and Training Individualization in Elite Combat Sport and Endurance Athletes
The emergence of molecular biology tools in sport has ushered in an era of precision athlete managem...
Monitoring and Scalability of High-Load Systems: An Evidence-Based Framework for Real-Time SLA Compliance and Customer Satisfaction Optimization
High-load systems (HLS) form the backbone of modern digital infrastructure, processing millions of c...
Diagnostic Capabilities of Hardware-Software Systems in Sports Medicine
The achievement of maximal athletic results while preserving the health of the athlete is possible o...
Finger Dermatoglyphics as Predictive Markers of Physical Abilities: Applications in Athlete Selection and Training
Predicting human physical abilities is critically important for professional orientation and the ide...
Predictors of the effectiveness of multimodal noninvasive facial rejuvenation: a conceptual model incorporating skin condition, soft-tissue characteristics, edema, and muscle tone
Current noninvasive facial rejuvenation methods can target different tissue layers; however, treatme...
Cultural Identity as Visual Subject: Comparative Approaches in Contemporary Documentary Practice
This article examines how contemporary documentary photography and videography represent cultural id...
Micro-metallurgical production in the global steel system: market structure, decarbonization pressures, and the integration of artificial intelligence into small and mid-scale secondary steelmaking
This review article examines the current state and projected trajectory of micro-metallurgical produ...