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Business 41

Artificial Intelligence Adoption in Talent Acquisition: Effects on Recruitment Efficiency, Algorithmic Fairness Perceptions, and Employee Experience

Aichurek Nuralieva

The deployment of artificial intelligence in talent acquisition has accelerated rapidly, yet empirical research examining the full pathway from adoption determinants to downstream effects on...

Engineering 87

Optimization of Decision-Making Processes in Engineering Management Using Multi-Criteria Analysis Methods

Vitalii Novitskii

This article examines the impact of multi-criteria analysis methods on the optimization of decision-making processes in engineering management. It presents a theoretical review of existing...

Marketing 172

Consumer Trust in AI-Generated Marketing Content: A Systematic Literature Review and Research Agenda

Kirill Baryshkov, Yana Kuzina, Iryna Smuk, Mila Tkachuk

Purpose. As generative artificial intelligence transforms marketing content production, questions about consumer trust have become urgent for both scholars and practitioners. This study...

Business 113

Customer Retention in Digital Banking: The Role of Mobile App Experience and Personalization

Astrid M. Lindqvist, Ph.D.

The proliferation of mobile banking applications has transformed retail financial services, yet customer retention remains a persistent challenge as low switching barriers and intense competition...

Business 326

Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers

Noa Kessler, Patrick W. Gallagher

The freemium business model has become the dominant go-to-market strategy for software-as-a-service (SaaS) companies, yet the majority of firms employing this approach achieve conversion rates of...

Health & Biotech 76

Chemotherapy-Induced Eyebrow Alopecia and Psychological Recovery: Permanent Micropigmentation as a Component of Multidisciplinary Oncological Rehabilitation

Olha Kolesnyk

Background: Advances in oncology have significantly increased cancer survival rates, creating a growing population of patients who must cope with long-term physical and psychological consequences of...

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Journal Updates
What's happening
Mar 18, 2026ISSN 3071-124X assigned by the U.S. ISSN Center at the Library of Congress.
Mar 12, 2026All published articles are now indexed on ResearchGate. Direct links available on each article page.
Mar 5, 2026American Impact Review is now an active Crossref member. DOI prefix 10.66308 assigned. All published articles receive permanent DOIs.
Mar 2, 2026Dmitry Pokhvashchev, MD, PhD joins the Editorial Board. Emergency medicine physician and orthopedic trauma researcher at UVA Health.
Mar 1, 2026Marina V. Shapina, MD, PhD joins the Editorial Board. Clinical research scientist with 38+ publications in IBD, including The Lancet Gastroenterology & Hepatology.
Feb 21, 2026Kateryna Kostrikova, PhD joins the Editorial Board. Olympic education and sport biomechanics researcher from Kherson State University.
Feb 15, 2026Alexey Karelin, PhD joins the Editorial Board.
Feb 10, 2026ISSN application submitted to the Library of Congress.
Feb 10, 2026DOI registration approved by Crossref. Prefix 10.66308 assigned.
Feb 8, 2026Islam Salikhanov, MD, PhD joins the Editorial Board.
Feb 1, 2026Now accepting submissions across all disciplines.

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